"Multiple departments have to buy into the project, it can't come from the top down or the bottom up," he says. Buy-in from upper management was just as important, he says. To get the skeptics onboard with the project, Eby invited them to join the team responsible for choosing and testing the tools. "Some were hesitant about exposing too much, so this allowed them to embrace a secure, internal tool in a comfortable environment." "Even in an age when people are on Twitter and Facebook, there are some people who haven't embraced social media tools," he says. Gaining buy-in: Adoption of the application was fairly quick, Eby notes, although there was some hesitation among staff members. Microblogging, he hoped, would help get his staff talking and collaborating.Īfter evaluating several microblogging tools, Eby and his team decided on Socialtext's Signals, a microblogging tool that is accessed via a browser, mobile device or an Adobe AIR desktop application and is integrated with a wiki, social networking profiles and "activity streams" (which are similar to the Facebook News Feed). "Even though we have a small staff-around 33 employees-there were many silos built up across the department," he says. When discussions arose about building a company intranet for the radio station, Eby aimed to make microblogging a part of it. Louis Public Radio (SLPR), was an early adopter of Twitter and "discovered the power of it in terms of communicating information, building community and sharing information," he says. Why they did it: Tim Eby, general manager of St. See our related story, " 12 Microblogging Tools to Consider" for a list of useful microblogging tools that businesses are using today. Read on to learn how three businesses are using microblogging successfully and four best practices for implementing it where you work. "And one of the big things that's helpful is that these technologies can be used from mobile devices, so as people continue to travel and are on the road, it's easier for companies to keep them updated." These fast-blast messages really help people stay in contact without using the heavier tools such as SharePoint," says Jeremiah Owyang, a partner and strategy consultant at Altimeter Group. " is fulfilling a need that e-mail can't really do.
And that's why more companies are adopting microblogging tools in the workplace, analysts say.
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